Well, then you’re not alone. There has never been a time when there has been more opportunities to promote a company or organization.  There’s Facebook, Twitter, print, radio, direct mail, email marketing, hundreds of TV channels, millions of websites for online advertising, online video, online communities, collateral, out-of-home, events, tradeshows… it goes on and on.  You keep hearing that you need to do this new thing and how your competitor is doing that new thing.  Media reps keep banging down your door.  The problem isn’t the availability of marketing options.  The problem is knowing which ones make the most sense for your business.

That’s where we come in.

AIDIA STUDIO is a new spinoff company of 1013 Integrated, specifically focused on assisting small businesses with developing innovative and effective marketing tactics, regardless of budget.

We provide a step-by-step consulting process for developing high-level strategic plans and insightful creative concepts for a fraction of the cost for a full-service commitment.  The process is designed to be highly engaging and interactive.  It integrates the wealth of experience you have in your industry with our marketing expertise to efficiently develop strategies that will truly make you stand out in the marketplace.

The result is a clear plan of action for successfully promoting your company efficiently.  And you’ll have the confidence that all your marketing moving forward will have the captivating power to consistently attract more sales and customers.

The UNICEF Tap Project is an annual campaign that raises funds for these efforts. During World Water Week, patrons of participating restaurants around the world are asked to donate $1 for a glass of tap water they normally drink for free.

In 2009, we were selected by UNICEF launch the Tap Project for the first time in Hawaii.

Process
We were tasked with not only developing the marketing campaign for the Tap Project in Hawaii; we were required to manage the entire project. We developed a communication strategy and action plan to recruit restaurants and volunteers for the campaign, as well as build awareness for the project. We also secured media and other in kind donations, and then launched an integrated statewide marketing campaign and education program for local schools.

Solution
The Tap Project Hawaii campaign was a two-phase process. In phase one we recruited restaurants to participate in the Tap Project, as well as trained their management and wait staff as to the campaign’s importance, what to expect and how to respond to questions and inquiries.

Then, in phase two, we launched an integrated marketing campaign, which directed people to dine at the participating Tap Project restaurants. The campaign included the creation of print, TV and radio ads, as well as non-traditional tactics. We also developed and implemented a social media strategy and a local Tap Project website. Our public relations efforts resulted in exposure in local media channels including the Honolulu Advertiser, Star Bulletin, Hawaii News Now, Midweek, Honolulu Weekly, and various local radio stations. We also engaged local schools by visiting classes, explaining the importance of clean water to students, and providing teachers with lesson plans to integrate into their curriculum.

Check out the work

Results
In 2009, through our efforts, participating restaurants, schools and other volunteers, were able to raise enough funds to provide 8,400 children with 40 days of clean water. Our local contributions helped UNICEF raise nearly $1 million on a national level. In 2010, despite a challenging economy, we were able to increase Hawaii donations by 20%.

Process
We began with a brand foundation exercise and an exploration of a new brand look and feel for the café. We also helped to shape their communication strategy, as well as their customer experience and relationship management programs.

Solution
We created a new brand identity and marketing materials that better reflected their image, which included development of their logo, personality and collateral materials. In 2009, we redesigned their website, in-store collateral and signage, and continue to assist them with maintaining brand consistency.

Check out the work

Results
The Wedding Café has seen unbelievable growth and success over the last three years. Their vendor membership has increased by 20%, and their bride membership has grown by 40%. Their monthly workshop attendance has climbed from 90 to 175 attendees, and their staff has grown from 3 to 15. Their revenue has increased by 383% since 2008.